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Kit Crawford

Owner & Co-CVO, Clif Bar & Company

Kit Crawford, along with her husband Gary Erickson, is owner and co-chief visionary officer (co-CVO) of Clif Bar & Company, a leading maker of nutritious and organic foods and drinks for people on the go. As co-CVOs, Kit and Gary guide Clif Bar’s Five Aspirations business model. Additionally, she is president of the Clif Bar Family Foundation and serves as a strategic advisor to LUNAFEST®, a national traveling film festival of short films by, for, and about women that raises money for the Breast Cancer Fund and grassroots women’s groups. In 2012, Kit and Gary were inducted into Social Venture Networks Hall of Fame as “Workplace Champions” recognizing their commitment to creating a healthy and inspiring work place. In 2011, Kit was honored as a Breast Cancer Fund Hero for her commitment to eliminating the environmental causes of breast cancer. She has also has been recognized by the East Bay Business Times’ as one of their “Women of Distinction” for her dedication to sustainability and community development (2008).

As leaders of a family- and employee-owned company, Kit and Gary have developed an innovative business model that integrates social and environmental responsibility into every area of the business. Guided by Five Aspirations – Sustaining our People, our Business, our Brands, our Community and the Planet – Clif Bar has not only achieved success in business with a double digit compounded annual growth for the past 10 years, it also has garnered national acclaim for its commitment to the environment, support for important causes and nurturing its employees.

Kit was the first sales manager for Kali’s Sweets & Savories, which eventually became Clif Bar & Company. In addition to her work at Clif Bar, she is an accomplished dancer, artist and equestrian. She spent seven years as a dancer and choreographer, and worked for 10 years as disabled access coordinator at San Francisco’s Exploratorium, a museum of science, art and human perception. Passionate about climbing, backpacking and skiing, she lived and worked in Yosemite and Glacier National Parks for several summers.

Kit continues to find inspiration in food and the outdoors. After purchasing 130 acres of land in Napa County, Calif., she and Gary set aside 10 acres for growing food. Inspired by their experiences in Napa, they launched Clif Family Winery & Farm in 2004. Building on the success of the winery, they opened Velo Vino in 2011— a tasting room offering wine pairings and edible delights from Gary & Kit’s Napa Valley as well as custom bike tours through local gardens and vineyards.

A native of Canada, Kit holds a bachelor’s degree in liberal studies from Sonoma State University and a degree in sign language from Ohlone College in Fremont, Calif.

Kit and Gary live on their farm in the Napa County, where Kit can be found growing organic vegetables, planting tree crops or tending to her horse, dog, cat, goats, turkeys and chickens. Kit and Gary have three grown children and share a passion for adventure, travel, family backpacking trips and great food and wine.  

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